Riteway Sales and Marketing Sponsor NextUp Florida Event

Lakeland, FL (Nov. 7, 2023) Riteway Sales and Marketing was proud to sponsor NextUp Florida “Leading a Diverse and Multigenerational Workforce” Panel Discussion.  The event was held in Tampa, FL at TPepins Hospitality Center. Nicole Wright was the NextUp panel moderator and led the conversation between a diverse and dynamic group that included Cathy Burns, CEO International Fresh Produce Association, Fredrico Muyshondt, CEO BODYARMOR Sports Nutrition, Loren Rosario-Maldonado, Chief People Scientist, Cultura, Inc. Riteway attendees were Alex Hall, Insight Manager and Karen Martin, Sr. Business Manager.


The Panel Discussion, “Leading a Diverse and Multigenerational Workforce”, focused on how companies can leverage different backgrounds and perspectives to achieve business success. Diversity in age, ethnicity and education all contribute to overall success by providing unique business insights that mirror those of the consumers we serve. Each panelist stressed the importance of fostering the right culture and building the right team as the foundation of success and meeting the end consumer’s needs.

NextUp, previously known as Network of Executive Women, is an empowered network of women, men, allies, and corporate partners working together to advance all women in business. The NextUp network delivers inclusive programs and experiences that advance women at every stage of their career, accelerate workplace equity and drive business growth.  Riteway Sales and Marketing strongly believes in NextUp’s mission and was a key sponsor for this Panel: Diverse and Multigenerational Workforce. 

About Riteway

For over 40 years, Riteway Sales and Marketing has been delivering the highest quality service and customer satisfaction as the premier food broker in the southeast. The sales agency is headquartered in Florida with offices in Lakeland, Jacksonville, Miami and Greenville, South Carolina. Riteway’s unmatched local market expertise has given the organization the confidence to ensure brand manufacturers success. Riteway’s team of highly knowledgeable professionals with both CPG and retailer experience ensures its clients’ success by utilizing collaborative goal setting and a measured outcomes approach.

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