ABOUT US

Our MISSION

“Provide the local focus and experience necessary to build brands within a dynamic marketplace that produces winning results.” 

Experienced FOOD BROKER

Over 40 years of experience as a southeast food broker and our unmatched local market knowledge, Riteway has the confidence to ensure success for our clients and customers in CPG and retail industries. Our established presence as sales and marketing agency indicates the level of service and success you will see when partnering with us on local, regional, and national scales. With a combined experience of over 550 years, an HQ team of 48, and a retail team of more than 250, the Riteway family of highly experienced professionals with both CPG and retailer experience makes our clients’ success our leading priority.

Riteway was established in Central Florida and has proudly served as a Publix Food Broker since 1981. Over the years, we diversified our reach to include over a dozen of other grocers. We have recently expanded our coverage area to the Carolina’s and have cemented our presence in the entire southeastern United States. By using collaborative goal-setting and a measured outcomes approach, we make sure to involve our clients in every step of the process with timely and accurate reporting. Together, we will reach your goals, establish pricing, provide impactful advertising and merchandising, plus deliver the best ROI for your trade dollars.

Our marketing approach to build brands includes category management, space technology, social media initiatives, and enhanced data technologies to increase success at the shelf.  Regardless of size or scale, our tailored approach ensures trial, purchase behavior, and market penetration for our brands. We give all of our clients the same excellent service, be it a local-scale distribution around our hometown of Lakeland, the Tampa Bay area, or a regional-scale distribution throughout the southeastern United States, we are committed to the success of all of our clients. 

Boys & Girls Club Golf Tournament in Lakeland FL

Riteway prides itself on giving back to the local communities where we live and work.

Since Riteway’s inception, community involvement has been a hallmark and guiding principle. As the company moves forward with expansion into the Carolinas our outreach will continue with contributions to non-profits such as Don’t Miss A Beat in Jacksonville where we provided staples for those with food insecurities in the Duval County area. Riteway has had a long-time commitment to the Boys and Girls Clubs of Polk County – the non-profit provides an average of 10,600 meals to students after school each month.

Scroll to Top