Riteway Sales and Marketing has announced two promotions in
their Insights Department. Our analytics and insights department continues to grow as we invest in the latest cloud-based tools designed to provide deeper insights into brand trends
while incorporating innovative proprietary analytics for retailers and brands.
Effectively immediately, Riteway is proud to announce the promotion of two team members. Melissa Henderson has been with Riteway for four years and has been promoted to Senior
Insights Manager. In her new role, she will be instrumental in creating impactful retailer insights and setting the pace for the entire Riteway Marketing team. Her talents include developing and maintaining superior sales and client relationships. Melissa has demonstrated the ability of quickly identifying hard to uncover insights and creating easy-to-understand sales solutions.
Darlene McQueen has been employed by Riteway for seven years and has been promoted to Insight Manager. In her new role as Insight Manager, Darlene will work closely with the sales
team creating market insights and content for Riteway’s key client manufacturers. Darlene has an exceptional work ethic. She has the talent to organize large amounts of consumer data and
the ability to distill the information down to an easily managed category segment.