Celebrating Our Administrative Team
Aimme Meiers, Director of Administrative Services
In this newsletter we are proud to highlight our remarkable Administrative Team. We celebrated on Administrative Professionals Day recognizing the individuals who work behind the scenes to keep our organization running smoothly. At Riteway, we are proud to celebrate our exceptional team and thank them for their dedication, professionalism and unwavering support.
Our administrative professionals play a critical role in serving both our internal teams and our clients. From purchase order support, commissions, reporting, scheduling, and communication coordination to maintaining records, managing paperwork, and supporting daily operations, their work helps ensure every detail is handled accurately and efficiently.
Their attention to detail, reliability, and commitment to excellence allow our Business Managers and clients to stay focused on driving results. Whether solving challenges, coordinating projects, or providing support across multiple departments, they consistently demonstrate professionalism, grace, and dependability.
Simply put, our Administrative Team serves as the foundation that keeps Riteway operating at its best. Their contributions help strengthen client relationships, support brand growth, and ensure seamless day-to-day operations.
I appreciate and want to take this opportunity to thank our entire Administrative Team for their hard work, dedication and the positive impact they make every day. Riteway is stronger because of our administrative professionals.
Aimme Meiers,
Director of Administrative Services
Riteway Administrative Team:
Lakeland, FL
Aimme Meiers
Lakeland, FL
Liz Russell
Lakeland, FL
Violette Brewer
Lakeland, FL
Christine Hampton
Lakeland, FL
Jeny Vega
Lakeland, FL
David Stanfield
Jacksonville, FL
Jill Firlotte
Greenville, SC
LuAnn Wallace
Greenville, SC
Sherry Womack
Riteway Honored with Huhtamaki's First-Ever National Broker of the Year Award
Pictured left to right: Tyler Thompson, Tom Edmiston, Steve Critelli, Sarah Dopp, Bill Sedleck, James Chadwick, Liz Russell, Denise Steffan, Alex Payne, Chris Smith, and Mark Meyer.
We are proud to announce that Riteway Sales and Marketing has been named Huhtamaki’s National Broker of the Year—an especially meaningful achievement as this marks the first time Huhtamaki has presented this prestigious award.
Huhtamaki, manufacturer of the trusted Chinet® brand, is a valued partner, and we are honored to be recognized for the work our team does to support and grow the business.
“This recognition is a testament to the dedication, collaboration, and hard work of the team representing the Chinet brand at Publix Super Markets,” said Steve Critelli, President of Riteway Sales and Marketing. “Congratulations to James Chadwick, Sr. Business Manager; Mark Meyer, Director of Space Technology; Liz Russell, Account Administrator; and Denise Steffan, Insights Manager. Their commitment and expertise were instrumental in earning this honor.”
We extend our sincere appreciation to Huhtamaki for their partnership and trust. Congratulations to our team on this outstanding accomplishment.
Team Spotlight
Jill Firlotte Named Riteway Impact Award Winner
Jill Firlotte Impact Award Winner
Congratulations to Jill Firlotte, Account Administrator in our Jacksonville office, on being named a Riteway Impact Award winner.
For the past seven years, Jill has consistently demonstrated exceptional dedication, professionalism, and expertise in supporting both clients and colleagues. She independently manages a portfolio of more than 75 accounts while providing invaluable support to five Business Managers in the Jacksonville office.
Jill’s extensive knowledge of both C&S Wholesale Grocers and Winn-Dixie makes her a trusted resource for her team. Her ability to navigate complex challenges, provide insightful guidance, and deliver outstanding service has earned the respect of colleagues and clients alike.
Through her commitment, teamwork, and willingness to help others succeed, Jill exemplifies the values that define Riteway. Congratulations on this well-deserved recognition.
Insights Corner
Source: Numerator Consumer Sentiment Tracker, June 2026 and Source: Consumer Reports, 2/20/2026. Walmart = 0% baseline
Riteway in the Community
Paint Your Heart Out Tampa
Giving back is an important part of the Riteway culture. On April 18, 2026, Riteway team members Liz Russell and Greg Davis joined Liz’s husband, Jerry Russell, and more than 20 volunteers as part of the Florida GMR Paint Your Heart Out Team.
Together, the volunteers refreshed the home of a retired Tampa senior citizen with a fresh coat of paint, helping improve both the appearance and quality of life for the homeowner.
Paint Your Heart Out Tampa is one of the area’s longest-running nonprofit organizations, bringing together volunteers each year to paint homes for seniors and veterans who may not otherwise have the resources to maintain their properties. We are proud of our team’s commitment to making a positive difference in our community.
Supporting Special Olympics Florida
Riteway Sales and Marketing was proud to serve as a sponsor of the 24th Annual Special Olympics Florida Golf Classic held at ChampionsGate Golf Club.
This impactful event helps provide year-round sports training and competition opportunities for athletes with intellectual disabilities throughout Florida. We are honored to support an organization that promotes confidence, inclusion, and achievement for thousands of athletes statewide.
A special highlight for our team is sponsoring athlete Colin throughout the year as he participates in multiple sports programs through Special Olympics Florida.
Thank you to Publix Super Markets, the event’s presenting sponsor, along with the many volunteers and sponsors who helped make this year’s event a tremendous success.
Left to right – Steve Critelli, Chris Smith, Special Olympic Athlete Collin and David Taylor
Riteway at 2026 Florida GMR Publix Supplier Meeting
Riteway’s team participated in the Florida GMR Publix Supplier meeting that was held this May in Lakeland, FL. Our client 4C Foods was recognized during the GMR Forum by Publix Super Markets. They received the high distinction of being recognized as Top Performing Small Supplier and won the Supplier Excellence Award at the event. Congratulations to the entire team at 4C Foods.
Jacksonville Office Relocates to New Space
Our Jacksonville team has officially moved into a new office location.
The new space provides a modern, collaborative work environment that supports continued growth while allowing us to better serve our clients and brand partners throughout the region.
New Address:
9310 Old Kings Road South, Building 1601
Jacksonville, FL 32257
While the address has changed, our commitment to exceptional service remains the same.
Riteway Insights Team Attends Nielsen C360 Conference
Left to right, Barry Rowan, Greg Davis and Ed Field
Members of the Riteway Insights Team recently attended the NielsenIQ C360 Conference held June 8–11 in San Antonio, Texas.
The annual event brings together manufacturers, retailers, agencies, and industry leaders to explore emerging consumer trends, data innovations, and the future of retail. Attendees participated in educational sessions, product demonstrations, and discussions focused on helping businesses better understand and respond to changing shopper behaviors.
The conference provided valuable insights that our team can leverage to help clients make informed decisions and identify opportunities for growth in today’s rapidly evolving marketplace.
By the Numbers – 1981 to 2026 Celebrating 45 years
45 Years Serving the Southeast
Offices in Florida and South Carolina
75+ Accounts Managed by Impact Award Winner Jill Firlotte
National Broker of the Year Recognition from Huhtamaki