With the start of the new year, we’re energized by the possibilities 2025 holds! At Riteway Sales and Marketing, we are incredibly grateful for your partnership and remain committed to continually enhancing our service to support your success.
Since stepping into the role of VP of Shopper Marketing this past summer, my primary focus has been collaborating with our internal teams, CPG clients, and retail partners to ensure we are delivering the most effective Shopper Marketing programs tailored to each retailer’s unique needs. Understanding what resonates with retailers allows us to provide strategic guidance and actionable insights to drive purchases and increase brand engagement.
We are constantly exploring new and innovative Shopper Marketing opportunities to keep your brand top-of-mind with consumers. Whether you’re looking to enhance in-store presence, amplify digital promotions, or leverage seasonal events, our team is here to collaborate and customize solutions that align with your goals.
Christina Keppel
VP of Shopper Marketing
Riteway Sales & Marketing
Shopper Marketing Highlights
Retailer-Specific Support
Did you know Riteway Sales & Marketing offers Shopper Marketing programs at Publix, Winn-Dixie, Food Lion, Harris Teeter, Ingles, and Lowes Foods, among others? We have a variety of strategies to help drive shoppers to your brand.
2025 Group Event Calendar
Join us for targeted, multi-brand promotions centered around key seasonal moments to maximize visibility and engagement at Publix:
📅 March – March Madness
📅 April – Spring Cleaning
📅 May – Cinco de Mayo
📅 June – Summer Grilling
📅 August – Back to School / Breakfast
📅 September – Tailgating
📅 December – Holiday
📅 January 2026 – Super Bowl
Enhance Your Company Brand
Let’s connect and explore how we can elevate your brand’s presence with strategic Shopper Marketing initiatives. If you’d like to review program options, we’d love to set up a time to chat. Call us at (863) 646-4319
Thank you for your continued trust in Riteway Sales and Marketing—we’re excited to drive success together in 2025!
The Big Game Consumer Highlights
Industry News
Publix ties Trader Joe’s as America’s most popular grocery store. As reported by WFLA, Lakeland-based Publix Supermarket has tied Traders Joes as a favorite among grocery shoppers.
Savannah Annual Meeting
The entire Riteway Sales and Marketing team gathered in Savannah, GA for our Annual End-of-Year Meeting, themed “Out of Office.”
Our teams from Lakeland and Jacksonville, FL, and Greenville, SC came together for a weekend of: Annual awards dinner • Karaoke fun and relaxation • Open time to explore historic Savannah • Team-building and connectivity.
Riteway Business Insights team at the CMA/SIMA Annual Conference
The Riteway Business Insights team recently participated in the CMA/SIMA Annual Conference in San Antonio, Texas. As the premier event for category management, shopper insights, and space planning, the conference brought together industry leaders to explore the latest trends and technologies shaping the CPG landscape. This event allows our team to stay ahead of emerging innovations and strategies that drive growth for our clients.
Pictured above are members of the Riteway Insights team who attended the conference. Their participation reflects our ongoing commitment to professional development and leveraging cutting-edge tools to enhance our services. By engaging with thought leaders and industry experts, Riteway continues to refine our approach to delivering data-driven insights and impactful shopper marketing strategies.
Riteway in the Community: Giving Back Where We Live & Work
At Riteway, we believe in the power of community—not just in business, but in giving back to the places we call home. Whether it’s joining in the excitement of Tampa’s iconic Gasparilla festival, supporting local flavors at Savor St. Pete, or serving up BBQ at the 28th Annual PigFest, our team loves getting involved. We also took pride in collecting toys for Toys for Tots and participating in countless other events.
Beyond local events, Riteway stays actively engaged in industry organizations like Florida GMR and the Carolinas Food Industry Council, where we take on leadership roles to help shape the future of our industry.
Employee Spotlight
Riteway Impact Award Winner: Angela Vigliotti
At the recent Riteway Annual Meeting in Savannah, GA, we had the honor of recognizing five outstanding team members with the Riteway Impact Award—one of whom was Business Manager, Angela Vigliotti.
Angela works from our Jacksonville office and has fully embraced her role, consistently refining her expertise and expanding her portfolio. She is meticulous in vetting new clients, ensuring they align strategically with her customer base. Her diligence, insightful approach, and ability to ask the right questions make her an invaluable asset to our team.
Angela has played a pivotal role in the Bumble Team’s continued success while also driving sales growth, launching multiple new client items, and managing newly transferred lines. Her exceptional follow-up, strong customer relationships and her positive personality are key ingredients in her ongoing achievements.
Congratulations, Angela, on this well-deserved recognition! Your dedication and impact continue to make a difference at Riteway.