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HEADQUARTER SALES

Riteway provides proactive and innovative headquarter solutions for clients at retailers across the southeast through our comprehensive suite of services, ind​ustry-leadi​ng portfolio, and insights-driven management teams. Our success is driven by a combination of factors, including the entrepreneurial spirit that runs through our company culture and the actionable data we are able to provide.

With four office locations our strength and scale lets us engage in truly strategic partnerships with clients and their customers. Our proximity to Publix allows us to grow relationships and influence on behalf of our clients. The outcome is a competitive advantage at headquarters that drives superior sales results. ​​​​

HEADQUARTER RELATIONSHIP MANAGEMENT

Clients continue to turn to Riteway to ma age their headquarter relationships because of our unmatched customer alignment and sales execution strategies.

Customer Alignment & Partnership

Riteway customer team leaders build tenured, trusted relationships with senior customer exectutives that give them a deep understanding of retailer strategies, processes, innovations. and tactical hot buttons. Riteway also has teams that perform services onsite at key retailers, providing our clients with even greater visibility, support, and influence at headquarters.  

Sales Execution

Riteway maximizes sales results through the flawless execution of client business plans. Our business managers sell in new and existing items, pricing changes, and promotional and display programs through compelling, data-driven plans and recommendations. These plans are built with the help of Riteway Category and Space Management resources and our leading-edge analytics, insights​​ & intelligence platform. The opportunity identification process and pricing, distribution, and promotional optimization analysis behind our customer presentations are robust, incorporating consumption data, shopper insights, consumer research, and demographic information.​​​​​

CATEGORY MANAGEMENT

Award-Winning Category & Space Management

Riteway fields an award-winning team of category and space management professionals focused on strengthening and growing our clients’ brands and our customers’ categories. We lead the industry with our innovative proprietary analytics, insights​​ & intelligence platform and our alignment with retailer category management initiatives. We are well-versed in each retailer’s unique category and space management processes, and are typically recognized as a valued category management partner.

We also stand apart from our competitors thanks to our robust retailer shopper card data analysis and insights. Our shopper insights team has regional hubs where in-market specialists work with our clients and retailers to analyze and apply shopper loyalty card data.

In addition, all of our expert Category Management professionals are trained through our own comprehensive training and certification program.

Riteway provides the following service capabilities across all CPG channels and retailers:

  • Best practices category plan development
  • Retailer category management template preparation
  • Promotion evaluation and optimization
  • Assortment optimization
  • Pricing analysis and optimization
  • Share of shelf analysis
  • POG assessment and development
  • Shopper insights and retailer shop​per alignment
  • Category conversion and leakage analysis
  • Retailer shopper card analysis and ​​insights
  • Demographic profiling
  • New item launch presentations
  • Business reviews and opportunity assessments ​​​​​​​​​